Monday, 2 October 2017

Extension task - Stuart Hall theory

 Both of these Slam magazines have their respective athletes in the middle of the frame. This shows their athletes are important in their sport and maybe considered as one of the best. Also, its an effective selling technique as if the audience see their favourite athlete on the cover on a Slam magazine they will be more intrigued into being it. Chamique (on the left) compared to James Harden, facial expression, looks more relaxed and less focused. James Harden is shown to have a more dominant stance to emphasise his importance. Slam magazine may have done this because Harden is a bigger figure in the sport of basketball and he's in the NBA which is a bigger business and has a bigger fan base than the WNBA. Also, to further emphasise the idea of importance, on the Harden magazine his name is in bold and in full capitals. Even though, Chamique has her name in  bold and full capitals he name is on the side of the magazine and its turned 90 degrees anti-clockwise to give the impression that she's not as important. This reflects the fact that woman are looked at less in sports compared to men. This links to the unfair pay that woman get compared to men in most sports.

2 comments:

  1. Q's 1,2 are good however with question 3 could add a comment not his caption to give a reason, 5 can be made into a more flowing para rather then sentances

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  2. undetected consumption/ exposure to advertising, conspicuous consumption.materialism, women are self objectified, women re seen as objects

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