Distribution of Straight Outta Compton and I,Daniel Blake with answers

Film Industry Answers from Ju-at-BSix

SOC Marketing

Production and Distribution - Straight Outta Compton and I, Daniel Blake

I, Daniel Blake Preliminary Research

British Film Industry is a film and charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI runs the BFI Southbank and the London IMAX. IMAX has the largest cinema screen in the UK.

The writer was Paul Laverty - regularly works with Ken Loach
The idea of the film was an original idea
The film was based upon an original script

The Production Countries:
England
France
Belgium

The production companies:
- Sixteen Films
- British Film Institute
- Why Not Productions
- Wild Bunch
- BBC Films
BBC Films:
- Truly, Madly, Deeply
- Brooklyn
- Man UP
Why Not Productions:
- A Prophet
- The Beloved

Cast
- Dave Johns as Daniel Blake
- Hayley Squires as Katie Morgan

The film was produced by Rebecca O'Brien

The film was directed by Ken Loach - the film became Ken Loach's biggest success at the UK box office, especially as the film sparked debate in the country. He has a history of making films based on his socially critical directing style and for his socialist ideals which is evident in his film treatment of social issues such as poverty, homelessness and labour rights.

Soundtrack:
Sailing By (1963)
Composed by Ronald Binge
Performed by The Alan Perry/William Gardener Orchestra as The Perry/Gardner Orchestra
Conducted by Ronald Binge

It was a relatively easy shoot, there were no difficulties and no tension between any of the personnel.
The film was shot in Newcastle
There weren't any difficulties with acquiring the stars the producer wanted, Dave Johns prior to this film has never been in a film.

Box Office
Opening Weekend USA: $18,682
Gross USA: $258,168
Worldwide Box Office: $9,191,320

There were no changes to the script

Technology
Camera: Arricam ST, Zeiss Master Prime Lenses
Sound Mix: Dolby Digital
Laboratory: i-Dailies, London, UK
Cinematographic Process: Spherical
Printed Film Format: DCP

Contributions:
Music by: George Fenton
Cinematography: Robbie Ryan
Film Editing: Jonathan Morris

Distributions:
eOne Films (UK) is one of serval divisions of Entertainment One
Le Pacte (France) is not well-known.

Film Classification:
Rated R: Restricted - under 15 requires accompanying parent or adult guardian
This is appropriate as there is a lot of explicit language

Target audience:
Small niche audience in the UK
Mainly adults aged 35-60

Film released:
13 May 2016 (Cannes)
21 October 2016 (United Kingdom)

The film premiered in the UK.

In the film poster, the protagonist is shown rising his fist suggesting that he's protesting or fighting for justice. The genre of the film is drama and the idea of the raised fist suggests there will be drama surrounding the British justice system. The trailer positioned the British audience to watch it by putting forward the themes of justice in the trailer, which are evident.

The outlets used social media (Facebook), YouTube trailer and TV.

There was merchandising after, selling tops.

No extra publicity gained.

The film was released in 21 October, 2016 (United Kingdom) - 45 theaters, In release: 7 weeks.

There was no special restrictions in the exhibitions of the film.

Rotten Tomatoes gave the film has an approval rating of 93% with an average of 8/10.

There was a huge political response. There was a wide variety of both praise and criticism of the film from politicians. Many thought the film was unfair, aiming particular criticism at its portrayal of Jobcentre staff. They debated on Question Time, discussing the benefits system.

Domestic Total Gross $260,354

It was in cinemas for 7 weeks.

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Online Presence - Huck

The adverts in magazines are highly relevant as they will help the readers understand and relate more to the magazine. Targeting a niche audience is important as they will increase the chances that the magazine will be sold to more people. Adverts should also reflect high production value as the chance of people buying the magazine will increase.

Challenge
How important is advertising to the magazine industry?
Advertising is still important because they are more targeted, in the sense the magazine titles appeal to specific target groups more so than a newspaper advert. Also, magazines have a longer 'life' then newspaper. People are also able to pass magazines on to their friends and family which will increase exposure of you advert.

Straight Outta Compton Preliminary Research

Media Organisation

Business Conglomerate Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television in the world by revenue.

NBC Universal is the global leader is news across all broadcast and digital platforms.
Companies owned by NBC:
Universal Pictures
The Weather Channel
EuronewsNBC
Universal Parks and Resorts
Companies owned by Comcast:
E!
Syfy
CNBC
NBC News

What happened during the pre-production phrase?

Whose idea was the film?
The members of N.W.A
The writers were brought in to develop a preconceived idea?

Where did the idea come from?
In March 2009 Tomica Woods-Wright, Ice Cube and Dr.Dre set to produce the film. It was an original idea.

Was the film based upon an original script or developed over time?
The film was developed over time - In 2010, Andrea Berloff would write a draft of the screenplay.

The production companies is Legendary Entertainment, New Line Cinema.
Legendary Enterainment:
-Godzilla, Pacific Rim
New Line Cinema:
-Rush Hour 2
-Austin Powers in Goldmember
Cube Vision
Crucial Films
Broken Chair Flickz

Casting
O'Shea Jackson Jr - Ice Cube
Jason Mitchell - Eric "Eazy-E" Wright
Corey Hawkins - Andre "Dr.Dre" Young
Neil Brown Jr - Antoine "DJ Yella" Carraby
Paul Giamatti - Jerry Heller
It would appeal because those cast members like O'Shea Jackson Jr knows a lot of the N.W.A group as he is the son of O'Shea Jackson.

The movie was produced by:
Ice Cube, Dr. Dre, F. Gary Grey, Matt Alvares and Scott Bernstein

The director was F.Gary Grey, he's been a successful director. He's directed movies like The Italian Job and The negotiator. - Successful track record.

The soundtrack was interesting because it's an original soundtrack, already made.

What happened during the production phrase? 

There were reports of 'hit and run', 'drive-by shooting near the set of the film. Some members were injured, one was found dead and one hospitalised.

There were lots of 'shots' filmed on location. Locations in Compton, large post-riot set.
The production spent $50 million in the state of California.

There was controversy when looking for African American girls, the casting post went viral as people expressed their outrage of what they call colorise, sexism and racism in the categorising of black women. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls".

Budget - $50 million
Box office - $201.6 million
Lifetime Gross - $161,197,785 million

'The script was really good, and they were figuring it out' - 2011

Technology used in camera:
Red Epic Dragon
Angineux Optimo and Optimo 2S Lenses

Laboratory - EFilm

Printed Film Format - 35mm
                                  - D-Cinema

Contributions:
Music by: Joseph Trapanese
Cinematography by: Matthew Libatique
Film Editing by: Billy Fox
                           Michael Tronick

What happened during the marketing and distribution phrase of your case study film?

The distributors are Universal Pictures, American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.
King Kong
Jaws
Jurassic Park
Caspar

Released un-cut

Beats by Dre launched a new app through the website StraightOuttaSomewhere.com.

Target audience - fans of N.W.A, males 25-55
Social class - B to C2

Released in 28th August 2015 - in England

Rated R for the use of explicit language used throughout the movie, strong evidence of sexuality, violence and drug use.

The film poster engaged the audience in multiple ways:
Bold title
Actors
The real life people e.g Dr.Dre

The trailer shows how they 'rose to the top', they also show what obstacles they had to go through in order to reach the top of 'the game'.

The movie was advertised in different ways:
Tv
Posters
BillBoards
Social Media
Merchandise
Radio Shows
The court cases caused by Suge Knight was also a big talking point about the film.

The film was released in:
Australia
Brazil
Canada - grossed $161.2 million (together with US)
Denmark
France
Germany
Ireland
Japan
Mexico
New Zealand
United Kingdom
United States - grossed $161.2 million
Net Profit = $91.1 million

It became the all-time highest domestic grossing film from a black director is the US.

IMDB 7.9
Rotten Tomatoes 7.3
Overall, good reviews from 'movie' websites.

Headlines:
Good success considering the movie's budget and the profit made.
Many people on social media were interested in the movie not only to find out about the group N.W.A but also because many people could relate to some issues involved in the movie.
27 awards
41 nominations

Kiss of the Vampire

Applying Audience Theory to Tide and Water Aid Adverts

Life on Mars Powerpoint Questions

Tide Assessment URL

https://www.slideshare.net/Ju-at-BSix/tide-assessment-section-a-feedback?qid=55cb7b71-232b-4f4f-a83a-9d882f0d913b&v=&b=&from_search=1

Differences between Woman's Realm and Huck Magazine

Woman's realm has a target audience of woman whereas Huck focuses on everyone as it celebrates independence. Huck's audience is mainly young adult.

Woman's realm: Commercial - attempts to sell products to their readers Huck: Less commercially orientated - doesn't include as many adverts. Huck attempts to focus on both genders not just solely on woman which is what Woman's realm focuses on.

Woman's Realm is published weekly where as Huck is published monthly.

Focuses on woman stereotypes e.g. such as fashion and housework - Woman's Realm. Originally, Huck focused on skate and surf.

Huck Research

Print magazines come out every 2 months
Huck celebrates independence: people and movements that paddle against the flow
Launched in 2006
Initially inspired by surf and skate
It's included in graphic design
'Refusing to be civilised since 2006'
Gallery in London

Woman's Realm Research

Woman's Realm was a British weekly magazine
First published in 1958
In 2001 it was merged with Woman's Weekly
- sales dropped
Woman's realm's content no longer reflected the financially independent lives of its target readership
Articles based on knitting.

Tide Advert Annotation

Tide Advert - Applying Theories

David Gauntlett's theory of identity 

Woman represented in the advert as role models of domestic perfection. The woman were being targeted by cleaning products or domestic products for advertising  because it was presented that domestic products would make a woman's life easier. This links to the use of the indirect mode of address which shows the woman being obsessed with the product. The hearts also signify her love for the product. Because the woman in the advert is represented in this way she is being a role model for other woman to also act in this way. 

bell hook's feminist theory 

hook's argues that lighter woman are considered more desirable and fit better into the western ideology of beauty, and the advert could be seen to reinforce this by only representing "modern", white woman. This is evident in the 'Tide' advert as a lighter woman is used as the main image which is shown in a close up. 

Tide Advert Set Text

The 'Tide' advert stresses the idea that woman are so focused on cleaning supplies like 'Tide' through the successful use of superlatives like 'cleanest' and indirect mode of address which emphasises her love and obsession with the product. The 1940s advert similarly shows the woman concentrated on her work which appears to be showing the woman making clothes which is apparent in a close up. This represents the context of the time. Woman at the time were mainly viewed as objects which supports van Zoonen's notion that woman are viewed as objects in western patriarchal society. It was the norm for woman to stay at home and to watch the children. They never or rarely ever worked and earned money which was part of the reason that woman stayed at home. Also, men were much more dominant than woman in the 1940s which prevented women from having say because man controlled everything and had more power over woman.

Both adverts present this idea that woman have to help. In the 'Tide' advert we see the use of a comic strip showing the woman hanging male clothes up to dry. This is evident as she is shown holding shirts in her hands. In the 1940s advert, the copy states 'The soldiers need our help!'. The soldiers were all men so it presents the idea that woman in both adverts were helping the men complete their jobs. So, instead of the men working in the factories now the woman have taken over doing that job as the men go to the war.

Propaganda 
Public sphere 
Telling woman to finally be useful for something important
Part of a community
Enjoyment in the home
Promotion capitalism 
Materialism 
Domestic products, making life for them easier

- aspirational
- 'living the American dream' 

'This Girl Can' Advert