Action Film Posters

Photoshop Practise

Product Pitch

The action movie (name) looks at the life of a professional hit man. The hit man is very experienced in his field of work and has a family, he is married with two kids. The hit man doesn't keep many close friends but he did have one friend from when the hit man was a child but they lost contact.The hit man's wife is murdered and the hit man has to find out who murdered her. After her death, the old friend comes back into the hit man's life which many will find strange since both characters haven't been in contact with each other for a while. The hit man's main objective is to find out who murdered his wife and to then execute the killer. My hook is my plot. My plot will raise many questions as everyone at one point in the film becomes a suspect leaving the hit man very confused. When the villain is revealed, the villain threatens the rest of the hit man's family which ends up giving the villain a psychological advantage. Due to the creative plot, this is the hook. The movie classifies as an action movie. The action genre is very popular within modern society. This action movie demonstrates the codes and conventions of the genre of action. There are car chases, fights and typical action film props like guns. There are the stereotypical jumps from 'high rise' buildings. During quite intense scenes, tense music will be played and low key lighting is also evident in the scene. There are car chases in mainstream cities, mainly London. There are motorbikes and futuristic cars in the film as well. My audience the film is targeting is between the of 15-45. The film targets a quite mainstream audience and anyone who has a profound interest in action films. The font of the title of the film will be bold. The purpose of this is to make the title stand out. There is evidence of action film conventions in the magazine for example, the hit man is wearing a suit and is holding a gun. The actors are well-known actors in the genre of action. The film is located in London. A camera and a tripod helped film the movie. The production will start as soon as everyone is ready to begin. Our budget is estimated lower than the average budget.

Gender Norms

The gender norms presented in the first adverts is the idea of women wearing make-up. This idea was relevant when the patriarchal society was heavily influenced around the world. Women had to be married and had to look presentable by wearing make-up (which is presented in this ad). The make-up is evident in the advert as the woman is facing towards the camera. Even though the woman is not making direct contact with the audience we can still see the make-up she has used. She is wearing pink lip stick. The colour pink is associated with women, this makes it clear that the advert is targeted at women. The pink background along the pink costume and jewellery. This idea of being presentable is evident in her hair. Her hair has been carefully designed to also look presentable. Women wanted to look presentable because that was the norm. The idea was that men would come home from work and their significant other would look beautiful.

The second advert shows a man hanging on railings. The man is shown in a long shot with his top off. The gender norm shown in this advert is that men 'have' to be strong and they have to have muscles. This has become increasingly popular in the eyes of women over time as women are becoming more attracted to muscle on men and they want a man to be strong and protective. This has put a lot of pressure onto men. If women like men who have muscles, men will been pressure and more inclined to want to get muscles to become 'attractive' towards women. Men typically take more risks.

The third advert shows a cake with a male figure of the cake. The other side of the cake shows a hole in the cake and it can be interpreted that the woman figure has fallen through the cake. This could represent her weight. This links to the cover line 'need to lose a little weight before your wedding'. Also, the title of the drink is called slim fast which could relate to woman having to lose weight. This could link back to the idea that women have to look presentable. Instead of looking at make-up as one way of looking presentable, this advert is targeting women who are maybe a little bit over weight.

Cover lesson 2

Demographic - demographic information is used in media marketing to classify a audience into age, gender, race and other categories
Psychographic - segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.

Which main social grades do you think the following ads or mags would be targeting?
The ads and mags are targeting mainly middle, lower middle and working class.

Challenge
Could there be any potential issues that could arise from companies relying on this data to inform all of their advertising decisions?
Then some people in higher classes would maybe be preferred than people in a lower class. The would cause an injustice because it wouldn't be fair.

'Top Gear' and 'Car and Driver' would be suitable magazines to advertise my product (car). These magazines specialise in cars and can give details about the car that other magazines wouldn't know about. They would likely give you interesting facts about the car to make you want to buy it and just overall, it would be the best magazines to advertise the car.

Which psychographic is this mag targeting and why do you think this?
This magazine is targeting the aspirer. The aspirer's are materialistic and are driven by others' perceptions of them rather than by their own values. The magazine also targets the mainstreamers because the magazines targets mainly the younger generation. The mainstream are people who live in the world of the domestic and the everyday.

Which psychographic is this AD targeting and why do you think this?
This AD is targeting the succeeder. The succeeder possess self-confidence, have a strong goal orientation and tend to be very organised. The AD is also targeting the resigned. The resigned are predominately older people with constant, unchanging values built up over time.

Which psychographic is this mag targeting and why do you think this is?
The mag is targeting the reformer. The reformer is all about 'don't tell me what to do or what to think', valuing the town independent judgement. They are the most anti-materialistic of the seven group. All these factors coincide with what the Ochlan's Angels are about and what they believe.

In 3 paragraphs explain what extent the psychographics for Woman's Realm and Huck are similar and/or different.

One way both magazines are different is by their main psychographics. Woman's Realm main psychographic that they target is mainstreamers. The Mainstream are all about people who live in the world of the domestic and the everyday. However, Huck magazines want to stand out from the other which is why they target the reformer. The reformer is based on the fact that 'don't tell me what to do or what to think'. Reformers are the most anti-materialistic of all the groups.

Also, another way they are different is because Woman's Realm also targets the aspirer as the aspirers are materialistic who are driven by others' perceptions of them rather than by their own values. However, Huck target the explorers. The explorer are people who are driven y the need for discovery, challenge and new frontiers. They are mostly young in nature, if not in reality.

Finally, however they are similar in the fact that they both target the succeeders. The succeeder possess self-confidence, have a strong goal orientation and tend to be very organised. As a result, they tend to occupy positions of responsibility in society. Both magazines target the succeeders which is one way they are similar.

Online Presence - Huck

The adverts in magazines are highly relevant as they will help the readers understand and relate more to the magazine. Targeting a niche audience is important as they will increase the chances that the magazine will be sold to more people. Adverts should also reflect high production value as the chance of people buying the magazine will increase.

Challenge
How important is advertising to the magazine industry?
Advertising is still important because they are more targeted, in the sense the magazine titles appeal to specific target groups more so than a newspaper advert. Also, magazines have a longer 'life' then newspaper. People are also able to pass magazines on to their friends and family which will increase exposure of you advert.

Industry Work - Lesson 1

Find examples from your historical magazine (Woman's Realm) that support (or challenge) the view that variety, creativity and quality are limited.
- one example from the cover of Woman's Realm that supports the idea that variety, creativity and quality are limited by the narrow range of magazine distributors during the time period, can be found in the cover lines of the edition. These cover lines feature many traditional ideologies surrounding gender for example, motherhood, fashion and beauty and perpetuate many narrow and stereotypical ideals of feminine beauty. In the cover, one of the cover lines state 'wonderful children's raincoats' which links to the ideology surrounding motherhood. In the close up we can see the woman wearing quite fashionable clothing  at the time which links to fashion. In the contents page one cover line addresses beauty and provides the audience with a product called 'bottled beauty' which links to the ideologies of beauty. In the 'bottled beauty' advert the different headings used link to the view that Woman's realm supporting the idea that variety, creativity and quality is limited.

Find examples from your contemporary non-mainstream magazine that support the view that its ownership allows for more varied and adventurous content.
- One example from the cover of Huck that supports the idea that the publication's ownership allows for more varied and adventurous content can be found in the cover page. The title 'female fighters' and the quote 'We live in a world where women are dominated by men. We are here to take control of our future'. This supports the idea that a non-mainstream magazine supports the view for more varied and adventurous content because more mainstream magazines wouldn't put forward these articles. The article about 'Teenage Utopia: Skating Through the Lockdown' supports this view as it's an article and an story not usually put forward by mainstream media outlets. Also, the Ocalan's Angels article provides adventurous content for Huck's target audience and for everyone in general. These headlines and articles don't usually gain a lot of attention which is one of the main reasons that mainstream media outlets don't promote articles like this. The article tackles the idea of what is driving young Kurdish women to take up arms against ISIS. The title states 'On the frontline with the Kurdish female fighters beating back ISIS'

Ferguson's Gender Theory

How are Ferguson's ideas about the representation of women's magazine evident in this text?

In the 'bottled beauty' advert, Ferguson's ideas of representation of women's magazines is evident in this text as the woman who is being portrayed is shown to the imagery of a young female wearing or showing how women can applying make-up. This is shown through a close-up as the women positioned on the bottom right hand corner of the advert  is shown allaying make-up to her face. The theory can be applied to inspire women to look more presentable, the media influences them by provides products like skin products, 'bottled beauty'. This can objectify women which supports Van Zoonen's notion that women are objects in western patriarchal society. The man idea is to keep and get a man and to look beautiful.

Tokenistic
- because it provides a superficial representation of those groups in society that are often under-represented in order to convey an impression of equality and inclusivity.

In this 'Scandal' poster Kerry Washington seems to appear lighter than she actually is. This is done through the use of the high key lighting used in the image. This is an example of whitewashing, when a non-white person is made to appear to have white characteristics.

Exotic other can used to describe someone or something that is perceived to be different or foreign where that differences becomes a source of fascination or pleasure. For example, the way Huck put forward the image of the Kurdish women makes them look like an 'exotic other' as their interest is created through their differences.

Crime Drama Presentation

Christmas Homework

How are representations of the young Kurdish women constructed? 

The young Kurdish women are being represented as extremely brave and strong in their own way. It is clear that these young Kurdish women are fed up and have had enough for being part of a patriarchal society, "We live in a world... dominated by men". These women want to see an immediate change to the society because they are clearly against the society they live in. They are speaking to be heard so a change can happen. There main purpose is to fight, not only for their freedom but everyone. These women are very confident in what they believe in and they will make it their mission to win a war against ISIS and the people who run their country. They also mention being inspired and motivated by previous female fighter, martys who have killed people to fight for what they believe in.

How do these representations reflect the industry context/ideology of Huck?

The ideologies of Huck and the representations created about these young Kurdish women and very similar in terms of what the magazine Huck provides and tries to put forward to their readers. The young women are fighting for equal rights and Huck believe truly in women having equal rights and that these women ( as mentioned before ) shouldn't be forced to live in a world ( a patriarchal one ), they support the idea of women being independent. The fact that Huck is so up to date with modern day conversations occuring in the world suggests they have a duty to allows their readers to also being updated with the current news and shows that Huck really puts an effort in to advise and interest their readers.

How is the audience positioned in relation to these representations?

The audience because of Huck and its somewhat big audience will be in favour of the young Kurdish women simply because Huck are in favour of them. Their messages will demonstrate a clear support towards the young women attracting the reader to also feel that way. The audience could also feel sympathy for these young girls, just because they know these women have to fight for something that could be avoided so easily. The stories mentioned will allow Huck's audience to again feel sorry for these women, as mentioned in the article about the girl who lost a friend. However, she does later mention that those experiences motivate them and inspire them to better everyone else's well-being.

How can bell hook' ideas be applied to the issues that are being discussed in this article?

The theory concerning bell hooks can be applied to the issues that are being discussed in this article in several ways. One example of this is the whole reason and purpose of the young women' actions, to end the patriarchal society that they live in and to end sexism as a whole. This idea can the used to the bell hooks' theory as people who are discriminated because of different factors which can not be acceptable because equal rights should be available to everyone, everywhere. bell hooks' is very pro-feminism and also supports the opinions of these young Kurdish women 'the idea that feminism is a struggle to end sexism, and patriarchal oppression and the ideology of domination'. The statement used by bell hook' can be applied to the young Kurdish women because they believe that women should have more important roles in society other then just being a mother or just staying in the house which is what patriarchy is all about, this society doesn't allow for women to have the same rights as men which is why they find men dominating their lives.

How far are the same stereotypes evident in other key articles from the historical magazines you have studied? 

The Tide adverts show women doing house work, and made looking presentable for their man. This is an example of what the patriarchal society was like and how it is like for these young Kurdish women.

Life on Mars Powerpoint Questions

Social and Historical Context

1)Who is considered the father of modern advertising? Teddy Bernays
2)How did this man change advertising? Applied Freudian psychoanalysis to advertising
3)How did products and consumer's attitudes to products change? Less about utility and more about a symbol representing one's identity.
4)What did Mazer say about his goals for transforming consumer society? People must be trained to desire.
5)What role did TV and radio have in this process? Saturation through advertising messages and false problems.
6)What was the sexual revolution? A big change in social norms.
7) Which groups were particularly affected by the sexual revolution? Women, couples.
8) What social factors are believed to have brought on the sexual revolution? Civil rights and anti war movements, questioning of authority.
9)What is the sexual double standard? A sexual code that permits promiscuity for men, but not for women.
10)How is the sexual revolution evident today? Sexual education.
11) Other than the pill what is one other primary cause put forward by Andrew Francis as to what launched sexual revolution.
12)What is meant by the term counter-culture? When the society rebelled against the mainstream or dominant culture of the time in terms of music fashion and other trends.
13)Where did the cultural revolution start? Berkley University.
14)According to the video who were the first group involved, and what was a major factor in getting them to become involved? Berkley students- who were educated by their lectures to stand up for what is right and to question authority.
15)What role did the war have in the revolution? First war televised.
16)Symbol of rebellion? Rock.
17) What is the most well-known musical event associated with the cultural revolution in the USA? Woodstock.

Social, Cultural and Historical Contexts - Key Terms

Women's monthly magazines are more aspirational than weekly magazines
- feature people who you aspire to be like.
- increase aspirational value as it has more time to create a more aspirational magazine.

Rise of consumerism:
- Women's magazines were seen to enter a new phrase.
- James Curran suggests that, having gone through a 'make-do and mend' phrase in the 1940s, middle-market women's magazines became part of the 'shop and spend' euphoria of the 50s and 60s.

1960s Sexual Revolution:
- new era of female liberation.
- a significant factor in this regard was the introduction of the contraceptive pill in the early part of the decade.
- legislative changes ike the Married Women's Property Act, enabled women to gain a greater degree of financial independence than had previously been possible.

1960s Cultural Revolution:
- 'swinging sixties'.
- emergence of new trends in music, fashion and films.
- Britain was at the centre of this cultural revolution.

Editorial philosophy
- refers to a magazine's underlying values, attitudes and beliefs, and the particular viewpoint and it adopts. Helps to determine the style and content of the magazine. It influences decisions regarding what should and what should not be included in the magazine, and shapes and informs the magazine's mode of address and the way in which the content is presented to the reader.

Sub-genre
- smaller category of subdivision within a larger genre.

Socialisation
- process through which we learn the norms and values of our culture. Gender socialisation refers to the way in which we learn what is excepted of us as men and women. The media are often said to play an important role in this regard, functioning as agents of socialisation.

Psychographic
- divides the market into groups based on social class, lifestyle and personality characteristics.

Differences between Woman's Realm and Huck Magazine

Woman's realm has a target audience of woman whereas Huck focuses on everyone as it celebrates independence. Huck's audience is mainly young adult.

Woman's realm: Commercial - attempts to sell products to their readers Huck: Less commercially orientated - doesn't include as many adverts. Huck attempts to focus on both genders not just solely on woman which is what Woman's realm focuses on.

Woman's Realm is published weekly where as Huck is published monthly.

Focuses on woman stereotypes e.g. such as fashion and housework - Woman's Realm. Originally, Huck focused on skate and surf.

Huck Research

Print magazines come out every 2 months
Huck celebrates independence: people and movements that paddle against the flow
Launched in 2006
Initially inspired by surf and skate
It's included in graphic design
'Refusing to be civilised since 2006'
Gallery in London

Woman's Realm Research

Woman's Realm was a British weekly magazine
First published in 1958
In 2001 it was merged with Woman's Weekly
- sales dropped
Woman's realm's content no longer reflected the financially independent lives of its target readership
Articles based on knitting.

Magazine Industry - Glossary

Brand identity
- a company's brand identity is how the business wants to be perceived by consumers.
- the components of a brand include:
  name, logo, tagline, typeface.

Aspirational magazine
- realting to a strong desire for something.
- appeals to people who want to attain a higher standard of living.

Role Model magazine

Main messages communicated:

- questioning his 'role model' status

- motivational, challenging question 

  - reflects his work ethic 

- trying to become a better person 

  - cover lines 'Would I still be your hero?'

  - it also mentions self-confidence 

    - could reflect his self-confidence in his sport (Nike advert) 

‘role models serve as navigation points as individuals steer their own personal routes through life’.

I agree with this quote made by Gauntlet. The main reason people have role models is because they are seen as motivational. People being motivated can change/steer a person's life in a different way simply because they have changed their mindset and lifestyle in order to be like or do stuff similar to their role model. Some people will disagree because they might think that role models don't change you as a person they just make you look at them differently. 

Web 2.0 - Gauntlett

Any user can contribute/produce media - previously large corporations/media producers told audiences what they could watch and when.

This is possible as media is now more assessable/cheaper and easier to produce.

People having a route to self-expression, and therefore a stronger sense of self and participation in the world, through making and exchanging online.

Media can be places of conversation, exchange, and transformation

The need for better "platforms and creativity".

So it's still the idea of people building their own sense of self-identity, but through everyday creative practise.

Magazine Key Term