Psychographic - segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
Which main social grades do you think the following ads or mags would be targeting?
The ads and mags are targeting mainly middle, lower middle and working class.
Challenge
Could there be any potential issues that could arise from companies relying on this data to inform all of their advertising decisions?
Then some people in higher classes would maybe be preferred than people in a lower class. The would cause an injustice because it wouldn't be fair.
'Top Gear' and 'Car and Driver' would be suitable magazines to advertise my product (car). These magazines specialise in cars and can give details about the car that other magazines wouldn't know about. They would likely give you interesting facts about the car to make you want to buy it and just overall, it would be the best magazines to advertise the car.
Which psychographic is this mag targeting and why do you think this?
This magazine is targeting the aspirer. The aspirer's are materialistic and are driven by others' perceptions of them rather than by their own values. The magazine also targets the mainstreamers because the magazines targets mainly the younger generation. The mainstream are people who live in the world of the domestic and the everyday.
Which psychographic is this AD targeting and why do you think this?
This AD is targeting the succeeder. The succeeder possess self-confidence, have a strong goal orientation and tend to be very organised. The AD is also targeting the resigned. The resigned are predominately older people with constant, unchanging values built up over time.
Which psychographic is this mag targeting and why do you think this is?
The mag is targeting the reformer. The reformer is all about 'don't tell me what to do or what to think', valuing the town independent judgement. They are the most anti-materialistic of the seven group. All these factors coincide with what the Ochlan's Angels are about and what they believe.
In 3 paragraphs explain what extent the psychographics for Woman's Realm and Huck are similar and/or different.
One way both magazines are different is by their main psychographics. Woman's Realm main psychographic that they target is mainstreamers. The Mainstream are all about people who live in the world of the domestic and the everyday. However, Huck magazines want to stand out from the other which is why they target the reformer. The reformer is based on the fact that 'don't tell me what to do or what to think'. Reformers are the most anti-materialistic of all the groups.
Also, another way they are different is because Woman's Realm also targets the aspirer as the aspirers are materialistic who are driven by others' perceptions of them rather than by their own values. However, Huck target the explorers. The explorer are people who are driven y the need for discovery, challenge and new frontiers. They are mostly young in nature, if not in reality.
Finally, however they are similar in the fact that they both target the succeeders. The succeeder possess self-confidence, have a strong goal orientation and tend to be very organised. As a result, they tend to occupy positions of responsibility in society. Both magazines target the succeeders which is one way they are similar.
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