Showing posts with label Magazines. Show all posts
Showing posts with label Magazines. Show all posts

Tuesday, 28 November 2017

Differences between Woman's Realm and Huck Magazine

Woman's realm has a target audience of woman whereas Huck focuses on everyone as it celebrates independence. Huck's audience is mainly young adult.

Woman's realm: Commercial - attempts to sell products to their readers Huck: Less commercially orientated - doesn't include as many adverts. Huck attempts to focus on both genders not just solely on woman which is what Woman's realm focuses on.

Woman's Realm is published weekly where as Huck is published monthly.

Focuses on woman stereotypes e.g. such as fashion and housework - Woman's Realm. Originally, Huck focused on skate and surf.

Huck Research

Print magazines come out every 2 months
Huck celebrates independence: people and movements that paddle against the flow
Launched in 2006
Initially inspired by surf and skate
It's included in graphic design
'Refusing to be civilised since 2006'
Gallery in London

Woman's Realm Research

Woman's Realm was a British weekly magazine
First published in 1958
In 2001 it was merged with Woman's Weekly
- sales dropped
Woman's realm's content no longer reflected the financially independent lives of its target readership
Articles based on knitting.

Wednesday, 8 November 2017

Magazine Industry - Glossary

Brand identity
- a company's brand identity is how the business wants to be perceived by consumers.
- the components of a brand include:
  name, logo, tagline, typeface.

Aspirational magazine
- realting to a strong desire for something.
- appeals to people who want to attain a higher standard of living.

Role Model magazine

Main messages communicated:
- questioning his 'role model' status
- motivational, challenging question 
  - reflects his work ethic 
- trying to become a better person 
  - cover lines 'Would I still be your hero?'
  - it also mentions self-confidence 
    - could reflect his self-confidence in his sport (Nike advert) 

‘role models serve as navigation points as individuals steer their own personal routes through life’.
I agree with this quote made by Gauntlet. The main reason people have role models is because they are seen as motivational. People being motivated can change/steer a person's life in a different way simply because they have changed their mindset and lifestyle in order to be like or do stuff similar to their role model. Some people will disagree because they might think that role models don't change you as a person they just make you look at them differently. 

Tuesday, 7 November 2017

Web 2.0 - Gauntlett

Any user can contribute/produce media - previously large corporations/media producers told audiences what they could watch and when.

This is possible as media is now more assessable/cheaper and easier to produce.

People having a route to self-expression, and therefore a stronger sense of self and participation in the world, through making and exchanging online.

Media can be places of conversation, exchange, and transformation

The need for better "platforms and creativity".

So it's still the idea of people building their own sense of self-identity, but through everyday creative practise.


Creating a Question Paper