Showing posts with label Film Industry. Show all posts
Showing posts with label Film Industry. Show all posts

Wednesday, 21 March 2018

Spring Assessment Marking Exemplars - CODES

Spring assessment exemplar marking

Candidate A
Band 5 - 9 marks
WWW:
- linked to theories (e.g. Levi Strauss')
- good use of examples (e.g. from Russia with love)
- good use of connotations (e.g. wearing black connotes power)
EBI:
- more consistent use of theories
- mention facial expression
- mention more binary oppositions

Candidate B
Band 3 - 6 marks
WWW:
- theories (e.g. Levi Strauss')
- mentioned specific examples (e.g. gun is pointing towards the title)
- insightful connotations
EBI:
- mention more theories
- more detail
- meanings are straightforward

Candidate C
Band 4 - 8 marks
WWW:
- loads of examples
- mention theories (e.g. Alvardo's, binary oppositions)
- mise-en-scene (e.g.high key lighting)
EBI:
- analysis of film poster is logical not perceptive
- more consistent use of terminology
- mention more consistently what the audience

Candidate A
Band 4 - 7 marks
WWW:
- great knowledge about the context of the film
- good use of examples (e.g. trailer, logo)
- good understanding of Straight Outta Compton (e.g. produced by Legendary Pictures)
EBI:
- theories (e.g. Curran and Seaton)
- more detail when discussing the trailer and posters
- talk about synergy 




Wednesday, 7 March 2018

12 mark question

Discuss the ways in which media products are produced and distributed to audience. - Straight Outta Compton.

The impact that technology has had on the film industry is the use of simultaneous release patterns. Simultaneous release pattern is the gap between film being released in the different territories is shortening. Straight Outta Compton was released in America on the 11th of August. It was released in the UK on the 28th of August. This release patterns is used the shorten the timing of when a film is released in different countries. One major benefit is the fact that production studios like Legendary Pictures only have to run one marketing campaign for all their releases. They want to shorten the timing to avoid piracy. Also, one down side to the use of a simultaneous release pattern is the fact tat they don't receive a substantial investment or promotion. Most hollywood films use a saturated release pattern. This is when the films showing as many cinemas as possible in one region. This gives the opportunity for the audience to view the film. The fact that the films being shown in multiple cinemas it gives the target audience more of a chance to watch it. The flip side, however, is that the film (especially if it's a blockbuster film) is more likely to be pirated reducing the amount of revenue the film receives.

Wednesday, 31 January 2018

Production and Distribution - Straight Outta Compton and I, Daniel Blake


I, Daniel Blake Preliminary Research

British Film Industry is a film and charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI runs the BFI Southbank and the London IMAX. IMAX has the largest cinema screen in the UK.

The writer was Paul Laverty - regularly works with Ken Loach
The idea of the film was an original idea
The film was based upon an original script

The Production Countries:
England
France
Belgium

The production companies:
- Sixteen Films
- British Film Institute
- Why Not Productions
- Wild Bunch
- BBC Films
BBC Films:
- Truly, Madly, Deeply
- Brooklyn
- Man UP
Why Not Productions:
- A Prophet
- The Beloved

Cast
- Dave Johns as Daniel Blake
- Hayley Squires as Katie Morgan

The film was produced by Rebecca O'Brien

The film was directed by Ken Loach - the film became Ken Loach's biggest success at the UK box office, especially as the film sparked debate in the country. He has a history of making films based on his socially critical directing style and for his socialist ideals which is evident in his film treatment of social issues such as poverty, homelessness and labour rights.

Soundtrack:
Sailing By (1963)
Composed by Ronald Binge
Performed by The Alan Perry/William Gardener Orchestra as The Perry/Gardner Orchestra
Conducted by Ronald Binge

It was a relatively easy shoot, there were no difficulties and no tension between any of the personnel.
The film was shot in Newcastle
There weren't any difficulties with acquiring the stars the producer wanted, Dave Johns prior to this film has never been in a film.

Box Office
Opening Weekend USA: $18,682
Gross USA: $258,168
Worldwide Box Office: $9,191,320

There were no changes to the script

Technology
Camera: Arricam ST, Zeiss Master Prime Lenses
Sound Mix: Dolby Digital
Laboratory: i-Dailies, London, UK
Cinematographic Process: Spherical
Printed Film Format: DCP

Contributions:
Music by: George Fenton
Cinematography: Robbie Ryan
Film Editing: Jonathan Morris

Distributions:
eOne Films (UK) is one of serval divisions of Entertainment One
Le Pacte (France) is not well-known.

Film Classification:
Rated R: Restricted - under 15 requires accompanying parent or adult guardian
This is appropriate as there is a lot of explicit language

Target audience:
Small niche audience in the UK
Mainly adults aged 35-60

Film released:
13 May 2016 (Cannes)
21 October 2016 (United Kingdom)

The film premiered in the UK.

In the film poster, the protagonist is shown rising his fist suggesting that he's protesting or fighting for justice. The genre of the film is drama and the idea of the raised fist suggests there will be drama surrounding the British justice system. The trailer positioned the British audience to watch it by putting forward the themes of justice in the trailer, which are evident.

The outlets used social media (Facebook), YouTube trailer and TV.

There was merchandising after, selling tops.

No extra publicity gained.

The film was released in 21 October, 2016 (United Kingdom) - 45 theaters, In release: 7 weeks.

There was no special restrictions in the exhibitions of the film.

Rotten Tomatoes gave the film has an approval rating of 93% with an average of 8/10.

There was a huge political response. There was a wide variety of both praise and criticism of the film from politicians. Many thought the film was unfair, aiming particular criticism at its portrayal of Jobcentre staff. They debated on Question Time, discussing the benefits system.

Domestic Total Gross $260,354

It was in cinemas for 7 weeks.









Wednesday, 24 January 2018

Podcast Notes - Film Business

Podcast 2

Hollywood Producer

- 'Life and Death' - how people describe the film business

- Businesses start from the bottom

- Business is risky

- Massive conglomerates that attract businesses worldwide

- Create brands to translate into game shows - making profit

- Service providers for Hollywood - Britain

- Everything is owned by Hollywood

- Screenwriters are the basis of everything

- Some movies can take up to 9 years before Hollywood 'buy' the idea

- Development stage is the toughest - 'Development Hell', money can get lost to keep schedules open
to keep Hollywood interested. Warner Bros had to pay $20 million for one of their movies.

- Bad Script - Bad Movie

- Scripts - hard to become noticed

- Stars sell pictures

- Financial decisions play a key role in film casting

- A lot of negotiating to get big 'stars' - Actors/Actresses

- Hard to convince people to take roles in your film

- Aim to make money for every film

- Britain doesn't have a film industry

Podcast 1

- Cassian Elwiss

- Gap in the market for older audiences

- UK doesn't make sequels however franchises do well and is where the movie industry makes the money, it is the industry and what drives it.

- Original films don't do as well so they are given to individual him companies

- VOD is growing
- DVD has fallen dramatically and the film industries profit had dropped

- Distributors have the power as they are known rather than individual companies which would do exactly the same thing but may not grow as much from it.

- Women directors are discriminated









Friday, 12 January 2018

Straight Outta Compton Preliminary Research

Media Organisation

Business Conglomerate Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television in the world by revenue.

NBC Universal is the global leader is news across all broadcast and digital platforms.
Companies owned by NBC:
Universal Pictures
The Weather Channel
EuronewsNBC
Universal Parks and Resorts
Companies owned by Comcast:
E!
Syfy
CNBC
NBC News

What happened during the pre-production phrase?

Whose idea was the film?
The members of N.W.A
The writers were brought in to develop a preconceived idea?

Where did the idea come from?
In March 2009 Tomica Woods-Wright, Ice Cube and Dr.Dre set to produce the film. It was an original idea.

Was the film based upon an original script or developed over time?
The film was developed over time - In 2010, Andrea Berloff would write a draft of the screenplay.

The production companies is Legendary Entertainment, New Line Cinema.
Legendary Enterainment:
-Godzilla, Pacific Rim
New Line Cinema:
-Rush Hour 2
-Austin Powers in Goldmember
Cube Vision
Crucial Films
Broken Chair Flickz

Casting
O'Shea Jackson Jr - Ice Cube
Jason Mitchell - Eric "Eazy-E" Wright
Corey Hawkins - Andre "Dr.Dre" Young
Neil Brown Jr - Antoine "DJ Yella" Carraby
Paul Giamatti - Jerry Heller
It would appeal because those cast members like O'Shea Jackson Jr knows a lot of the N.W.A group as he is the son of O'Shea Jackson.

The movie was produced by:
Ice Cube, Dr. Dre, F. Gary Grey, Matt Alvares and Scott Bernstein

The director was F.Gary Grey, he's been a successful director. He's directed movies like The Italian Job and The negotiator. - Successful track record.

The soundtrack was interesting because it's an original soundtrack, already made.

What happened during the production phrase? 

There were reports of 'hit and run', 'drive-by shooting near the set of the film. Some members were injured, one was found dead and one hospitalised.

There were lots of 'shots' filmed on location. Locations in Compton, large post-riot set.
The production spent $50 million in the state of California.

There was controversy when looking for African American girls, the casting post went viral as people expressed their outrage of what they call colorise, sexism and racism in the categorising of black women. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls".

Budget - $50 million
Box office - $201.6 million
Lifetime Gross - $161,197,785 million

'The script was really good, and they were figuring it out' - 2011

Technology used in camera:
Red Epic Dragon
Angineux Optimo and Optimo 2S Lenses

Laboratory - EFilm

Printed Film Format - 35mm
                                  - D-Cinema

Contributions:
Music by: Joseph Trapanese
Cinematography by: Matthew Libatique
Film Editing by: Billy Fox
                           Michael Tronick

What happened during the marketing and distribution phrase of your case study film?

The distributors are Universal Pictures, American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.
King Kong
Jaws
Jurassic Park
Caspar

Released un-cut

Beats by Dre launched a new app through the website StraightOuttaSomewhere.com.

Target audience - fans of N.W.A, males 25-55
Social class - B to C2

Released in 28th August 2015 - in England

Rated R for the use of explicit language used throughout the movie, strong evidence of sexuality, violence and drug use.

The film poster engaged the audience in multiple ways:
Bold title
Actors
The real life people e.g Dr.Dre

The trailer shows how they 'rose to the top', they also show what obstacles they had to go through in order to reach the top of 'the game'.

The movie was advertised in different ways:
Tv
Posters
BillBoards
Social Media
Merchandise
Radio Shows
The court cases caused by Suge Knight was also a big talking point about the film.

The film was released in:
Australia
Brazil
Canada - grossed $161.2 million (together with US)
Denmark
France
Germany
Ireland
Japan
Mexico
New Zealand
United Kingdom
United States - grossed $161.2 million
Net Profit = $91.1 million

It became the all-time highest domestic grossing film from a black director is the US.

IMDB 7.9
Rotten Tomatoes 7.3
Overall, good reviews from 'movie' websites.

Headlines:
Good success considering the movie's budget and the profit made.
Many people on social media were interested in the movie not only to find out about the group N.W.A but also because many people could relate to some issues involved in the movie.
27 awards
41 nominations














Creating a Question Paper