Straight Outta Compton Preliminary Research

Media Organisation

Business Conglomerate Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television in the world by revenue.

NBC Universal is the global leader is news across all broadcast and digital platforms.
Companies owned by NBC:
Universal Pictures
The Weather Channel
EuronewsNBC
Universal Parks and Resorts
Companies owned by Comcast:
E!
Syfy
CNBC
NBC News

What happened during the pre-production phrase?

Whose idea was the film?
The members of N.W.A
The writers were brought in to develop a preconceived idea?

Where did the idea come from?
In March 2009 Tomica Woods-Wright, Ice Cube and Dr.Dre set to produce the film. It was an original idea.

Was the film based upon an original script or developed over time?
The film was developed over time - In 2010, Andrea Berloff would write a draft of the screenplay.

The production companies is Legendary Entertainment, New Line Cinema.
Legendary Enterainment:
-Godzilla, Pacific Rim
New Line Cinema:
-Rush Hour 2
-Austin Powers in Goldmember
Cube Vision
Crucial Films
Broken Chair Flickz

Casting
O'Shea Jackson Jr - Ice Cube
Jason Mitchell - Eric "Eazy-E" Wright
Corey Hawkins - Andre "Dr.Dre" Young
Neil Brown Jr - Antoine "DJ Yella" Carraby
Paul Giamatti - Jerry Heller
It would appeal because those cast members like O'Shea Jackson Jr knows a lot of the N.W.A group as he is the son of O'Shea Jackson.

The movie was produced by:
Ice Cube, Dr. Dre, F. Gary Grey, Matt Alvares and Scott Bernstein

The director was F.Gary Grey, he's been a successful director. He's directed movies like The Italian Job and The negotiator. - Successful track record.

The soundtrack was interesting because it's an original soundtrack, already made.

What happened during the production phrase? 

There were reports of 'hit and run', 'drive-by shooting near the set of the film. Some members were injured, one was found dead and one hospitalised.

There were lots of 'shots' filmed on location. Locations in Compton, large post-riot set.
The production spent $50 million in the state of California.

There was controversy when looking for African American girls, the casting post went viral as people expressed their outrage of what they call colorise, sexism and racism in the categorising of black women. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls".

Budget - $50 million
Box office - $201.6 million
Lifetime Gross - $161,197,785 million

'The script was really good, and they were figuring it out' - 2011

Technology used in camera:
Red Epic Dragon
Angineux Optimo and Optimo 2S Lenses

Laboratory - EFilm

Printed Film Format - 35mm
                                  - D-Cinema

Contributions:
Music by: Joseph Trapanese
Cinematography by: Matthew Libatique
Film Editing by: Billy Fox
                           Michael Tronick

What happened during the marketing and distribution phrase of your case study film?

The distributors are Universal Pictures, American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.
King Kong
Jaws
Jurassic Park
Caspar

Released un-cut

Beats by Dre launched a new app through the website StraightOuttaSomewhere.com.

Target audience - fans of N.W.A, males 25-55
Social class - B to C2

Released in 28th August 2015 - in England

Rated R for the use of explicit language used throughout the movie, strong evidence of sexuality, violence and drug use.

The film poster engaged the audience in multiple ways:
Bold title
Actors
The real life people e.g Dr.Dre

The trailer shows how they 'rose to the top', they also show what obstacles they had to go through in order to reach the top of 'the game'.

The movie was advertised in different ways:
Tv
Posters
BillBoards
Social Media
Merchandise
Radio Shows
The court cases caused by Suge Knight was also a big talking point about the film.

The film was released in:
Australia
Brazil
Canada - grossed $161.2 million (together with US)
Denmark
France
Germany
Ireland
Japan
Mexico
New Zealand
United Kingdom
United States - grossed $161.2 million
Net Profit = $91.1 million

It became the all-time highest domestic grossing film from a black director is the US.

IMDB 7.9
Rotten Tomatoes 7.3
Overall, good reviews from 'movie' websites.

Headlines:
Good success considering the movie's budget and the profit made.
Many people on social media were interested in the movie not only to find out about the group N.W.A but also because many people could relate to some issues involved in the movie.
27 awards
41 nominations