The adverts in magazines are highly relevant as they will help the readers understand and relate more to the magazine. Targeting a niche audience is important as they will increase the chances that the magazine will be sold to more people. Adverts should also reflect high production value as the chance of people buying the magazine will increase.
Challenge
How important is advertising to the magazine industry?
Advertising is still important because they are more targeted, in the sense the magazine titles appeal to specific target groups more so than a newspaper advert. Also, magazines have a longer 'life' then newspaper. People are also able to pass magazines on to their friends and family which will increase exposure of you advert.
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