Any user can contribute/produce media - previously large corporations/media producers told audiences what they could watch and when.
This is possible as media is now more assessable/cheaper and easier to produce.
People having a route to self-expression, and therefore a stronger sense of self and participation in the world, through making and exchanging online.
Media can be places of conversation, exchange, and transformation
The need for better "platforms and creativity".
So it's still the idea of people building their own sense of self-identity, but through everyday creative practise.
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