Wednesday 31 January 2018

Production and Distribution - Straight Outta Compton and I, Daniel Blake


I, Daniel Blake Preliminary Research

British Film Industry is a film and charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI runs the BFI Southbank and the London IMAX. IMAX has the largest cinema screen in the UK.

The writer was Paul Laverty - regularly works with Ken Loach
The idea of the film was an original idea
The film was based upon an original script

The Production Countries:
England
France
Belgium

The production companies:
- Sixteen Films
- British Film Institute
- Why Not Productions
- Wild Bunch
- BBC Films
BBC Films:
- Truly, Madly, Deeply
- Brooklyn
- Man UP
Why Not Productions:
- A Prophet
- The Beloved

Cast
- Dave Johns as Daniel Blake
- Hayley Squires as Katie Morgan

The film was produced by Rebecca O'Brien

The film was directed by Ken Loach - the film became Ken Loach's biggest success at the UK box office, especially as the film sparked debate in the country. He has a history of making films based on his socially critical directing style and for his socialist ideals which is evident in his film treatment of social issues such as poverty, homelessness and labour rights.

Soundtrack:
Sailing By (1963)
Composed by Ronald Binge
Performed by The Alan Perry/William Gardener Orchestra as The Perry/Gardner Orchestra
Conducted by Ronald Binge

It was a relatively easy shoot, there were no difficulties and no tension between any of the personnel.
The film was shot in Newcastle
There weren't any difficulties with acquiring the stars the producer wanted, Dave Johns prior to this film has never been in a film.

Box Office
Opening Weekend USA: $18,682
Gross USA: $258,168
Worldwide Box Office: $9,191,320

There were no changes to the script

Technology
Camera: Arricam ST, Zeiss Master Prime Lenses
Sound Mix: Dolby Digital
Laboratory: i-Dailies, London, UK
Cinematographic Process: Spherical
Printed Film Format: DCP

Contributions:
Music by: George Fenton
Cinematography: Robbie Ryan
Film Editing: Jonathan Morris

Distributions:
eOne Films (UK) is one of serval divisions of Entertainment One
Le Pacte (France) is not well-known.

Film Classification:
Rated R: Restricted - under 15 requires accompanying parent or adult guardian
This is appropriate as there is a lot of explicit language

Target audience:
Small niche audience in the UK
Mainly adults aged 35-60

Film released:
13 May 2016 (Cannes)
21 October 2016 (United Kingdom)

The film premiered in the UK.

In the film poster, the protagonist is shown rising his fist suggesting that he's protesting or fighting for justice. The genre of the film is drama and the idea of the raised fist suggests there will be drama surrounding the British justice system. The trailer positioned the British audience to watch it by putting forward the themes of justice in the trailer, which are evident.

The outlets used social media (Facebook), YouTube trailer and TV.

There was merchandising after, selling tops.

No extra publicity gained.

The film was released in 21 October, 2016 (United Kingdom) - 45 theaters, In release: 7 weeks.

There was no special restrictions in the exhibitions of the film.

Rotten Tomatoes gave the film has an approval rating of 93% with an average of 8/10.

There was a huge political response. There was a wide variety of both praise and criticism of the film from politicians. Many thought the film was unfair, aiming particular criticism at its portrayal of Jobcentre staff. They debated on Question Time, discussing the benefits system.

Domestic Total Gross $260,354

It was in cinemas for 7 weeks.









Tuesday 30 January 2018

Online Presence - Huck












The adverts in magazines are highly relevant as they will help the readers understand and relate more to the magazine. Targeting a niche audience is important as they will increase the chances that the magazine will be sold to more people. Adverts should also reflect high production value as the chance of people buying the magazine will increase.

Challenge
How important is advertising to the magazine industry?
Advertising is still important because they are more targeted, in the sense the magazine titles appeal to specific target groups more so than a newspaper advert. Also, magazines have a longer 'life' then newspaper. People are also able to pass magazines on to their friends and family which will increase exposure of you advert.

Industry Work - Lesson 1

Find examples from your historical magazine (Woman's Realm) that support (or challenge) the view that variety, creativity and quality are limited.
- one example from the cover of Woman's Realm that supports the idea that variety, creativity and quality are limited by the narrow range of magazine distributors during the time period, can be found in the cover lines of the edition. These cover lines feature many traditional ideologies surrounding gender for example, motherhood, fashion and beauty and perpetuate many narrow and stereotypical ideals of feminine beauty. In the cover, one of the cover lines state 'wonderful children's raincoats' which links to the ideology surrounding motherhood. In the close up we can see the woman wearing quite fashionable clothing  at the time which links to fashion. In the contents page one cover line addresses beauty and provides the audience with a product called 'bottled beauty' which links to the ideologies of beauty. In the 'bottled beauty' advert the different headings used link to the view that Woman's realm supporting the idea that variety, creativity and quality is limited.

Find examples from your contemporary non-mainstream magazine that support the view that its ownership allows for more varied and adventurous content.
- One example from the cover of Huck that supports the idea that the publication's ownership allows for more varied and adventurous content can be found in the cover page. The title 'female fighters' and the quote 'We live in a world where women are dominated by men. We are here to take control of our future'. This supports the idea that a non-mainstream magazine supports the view for more varied and adventurous content because more mainstream magazines wouldn't put forward these articles. The article about 'Teenage Utopia: Skating Through the Lockdown' supports this view as it's an article and an story not usually put forward by mainstream media outlets. Also, the Ocalan's Angels article provides adventurous content for Huck's target audience and for everyone in general. These headlines and articles don't usually gain a lot of attention which is one of the main reasons that mainstream media outlets don't promote articles like this. The article tackles the idea of what is driving young Kurdish women to take up arms against ISIS. The title states 'On the frontline with the Kurdish female fighters beating back ISIS'

Wednesday 24 January 2018

Podcast Notes - Film Business

Podcast 2

Hollywood Producer

- 'Life and Death' - how people describe the film business

- Businesses start from the bottom

- Business is risky

- Massive conglomerates that attract businesses worldwide

- Create brands to translate into game shows - making profit

- Service providers for Hollywood - Britain

- Everything is owned by Hollywood

- Screenwriters are the basis of everything

- Some movies can take up to 9 years before Hollywood 'buy' the idea

- Development stage is the toughest - 'Development Hell', money can get lost to keep schedules open
to keep Hollywood interested. Warner Bros had to pay $20 million for one of their movies.

- Bad Script - Bad Movie

- Scripts - hard to become noticed

- Stars sell pictures

- Financial decisions play a key role in film casting

- A lot of negotiating to get big 'stars' - Actors/Actresses

- Hard to convince people to take roles in your film

- Aim to make money for every film

- Britain doesn't have a film industry

Podcast 1

- Cassian Elwiss

- Gap in the market for older audiences

- UK doesn't make sequels however franchises do well and is where the movie industry makes the money, it is the industry and what drives it.

- Original films don't do as well so they are given to individual him companies

- VOD is growing
- DVD has fallen dramatically and the film industries profit had dropped

- Distributors have the power as they are known rather than individual companies which would do exactly the same thing but may not grow as much from it.

- Women directors are discriminated









Tuesday 16 January 2018

Ferguson's Gender Theory

How are Ferguson's ideas about the representation of women's magazine evident in this text?

In the 'bottled beauty' advert, Ferguson's ideas of representation of women's magazines is evident in this text as the woman who is being portrayed is shown to the imagery of a young female wearing or showing how women can applying make-up. This is shown through a close-up as the women positioned on the bottom right hand corner of the advert  is shown allaying make-up to her face. The theory can be applied to inspire women to look more presentable, the media influences them by provides products like skin products, 'bottled beauty'. This can objectify women which supports Van Zoonen's notion that women are objects in western patriarchal society. The man idea is to keep and get a man and to look beautiful.

Tokenistic
- because it provides a superficial representation of those groups in society that are often under-represented in order to convey an impression of equality and inclusivity.

In this 'Scandal' poster Kerry Washington seems to appear lighter than she actually is. This is done through the use of the high key lighting used in the image. This is an example of whitewashing, when a non-white person is made to appear to have white characteristics.

Exotic other can used to describe someone or something that is perceived to be different or foreign where that differences becomes a source of fascination or pleasure. For example, the way Huck put forward the image of the Kurdish women makes them look like an 'exotic other' as their interest is created through their differences.


Friday 12 January 2018

Straight Outta Compton Preliminary Research

Media Organisation

Business Conglomerate Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television in the world by revenue.

NBC Universal is the global leader is news across all broadcast and digital platforms.
Companies owned by NBC:
Universal Pictures
The Weather Channel
EuronewsNBC
Universal Parks and Resorts
Companies owned by Comcast:
E!
Syfy
CNBC
NBC News

What happened during the pre-production phrase?

Whose idea was the film?
The members of N.W.A
The writers were brought in to develop a preconceived idea?

Where did the idea come from?
In March 2009 Tomica Woods-Wright, Ice Cube and Dr.Dre set to produce the film. It was an original idea.

Was the film based upon an original script or developed over time?
The film was developed over time - In 2010, Andrea Berloff would write a draft of the screenplay.

The production companies is Legendary Entertainment, New Line Cinema.
Legendary Enterainment:
-Godzilla, Pacific Rim
New Line Cinema:
-Rush Hour 2
-Austin Powers in Goldmember
Cube Vision
Crucial Films
Broken Chair Flickz

Casting
O'Shea Jackson Jr - Ice Cube
Jason Mitchell - Eric "Eazy-E" Wright
Corey Hawkins - Andre "Dr.Dre" Young
Neil Brown Jr - Antoine "DJ Yella" Carraby
Paul Giamatti - Jerry Heller
It would appeal because those cast members like O'Shea Jackson Jr knows a lot of the N.W.A group as he is the son of O'Shea Jackson.

The movie was produced by:
Ice Cube, Dr. Dre, F. Gary Grey, Matt Alvares and Scott Bernstein

The director was F.Gary Grey, he's been a successful director. He's directed movies like The Italian Job and The negotiator. - Successful track record.

The soundtrack was interesting because it's an original soundtrack, already made.

What happened during the production phrase? 

There were reports of 'hit and run', 'drive-by shooting near the set of the film. Some members were injured, one was found dead and one hospitalised.

There were lots of 'shots' filmed on location. Locations in Compton, large post-riot set.
The production spent $50 million in the state of California.

There was controversy when looking for African American girls, the casting post went viral as people expressed their outrage of what they call colorise, sexism and racism in the categorising of black women. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls".

Budget - $50 million
Box office - $201.6 million
Lifetime Gross - $161,197,785 million

'The script was really good, and they were figuring it out' - 2011

Technology used in camera:
Red Epic Dragon
Angineux Optimo and Optimo 2S Lenses

Laboratory - EFilm

Printed Film Format - 35mm
                                  - D-Cinema

Contributions:
Music by: Joseph Trapanese
Cinematography by: Matthew Libatique
Film Editing by: Billy Fox
                           Michael Tronick

What happened during the marketing and distribution phrase of your case study film?

The distributors are Universal Pictures, American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.
King Kong
Jaws
Jurassic Park
Caspar

Released un-cut

Beats by Dre launched a new app through the website StraightOuttaSomewhere.com.

Target audience - fans of N.W.A, males 25-55
Social class - B to C2

Released in 28th August 2015 - in England

Rated R for the use of explicit language used throughout the movie, strong evidence of sexuality, violence and drug use.

The film poster engaged the audience in multiple ways:
Bold title
Actors
The real life people e.g Dr.Dre

The trailer shows how they 'rose to the top', they also show what obstacles they had to go through in order to reach the top of 'the game'.

The movie was advertised in different ways:
Tv
Posters
BillBoards
Social Media
Merchandise
Radio Shows
The court cases caused by Suge Knight was also a big talking point about the film.

The film was released in:
Australia
Brazil
Canada - grossed $161.2 million (together with US)
Denmark
France
Germany
Ireland
Japan
Mexico
New Zealand
United Kingdom
United States - grossed $161.2 million
Net Profit = $91.1 million

It became the all-time highest domestic grossing film from a black director is the US.

IMDB 7.9
Rotten Tomatoes 7.3
Overall, good reviews from 'movie' websites.

Headlines:
Good success considering the movie's budget and the profit made.
Many people on social media were interested in the movie not only to find out about the group N.W.A but also because many people could relate to some issues involved in the movie.
27 awards
41 nominations














Crime Drama Presentation







Monday 8 January 2018

Christmas Homework







How are representations of the young Kurdish women constructed? 

The young Kurdish women are being represented as extremely brave and strong in their own way. It is clear that these young Kurdish women are fed up and have had enough for being part of a patriarchal society, "We live in a world... dominated by men". These women want to see an immediate change to the society because they are clearly against the society they live in. They are speaking to be heard so a change can happen. There main purpose is to fight, not only for their freedom but everyone. These women are very confident in what they believe in and they will make it their mission to win a war against ISIS and the people who run their country. They also mention being inspired and motivated by previous female fighter, martys who have killed people to fight for what they believe in.

How do these representations reflect the industry context/ideology of Huck?

The ideologies of Huck and the representations created about these young Kurdish women and very similar in terms of what the magazine Huck provides and tries to put forward to their readers. The young women are fighting for equal rights and Huck believe truly in women having equal rights and that these women ( as mentioned before ) shouldn't be forced to live in a world ( a patriarchal one ), they support the idea of women being independent. The fact that Huck is so up to date with modern day conversations occuring in the world suggests they have a duty to allows their readers to also being updated with the current news and shows that Huck really puts an effort in to advise and interest their readers.

How is the audience positioned in relation to these representations?

The audience because of Huck and its somewhat big audience will be in favour of the young Kurdish women simply because Huck are in favour of them. Their messages will demonstrate a clear support towards the young women attracting the reader to also feel that way. The audience could also feel sympathy for these young girls, just because they know these women have to fight for something that could be avoided so easily. The stories mentioned will allow Huck's audience to again feel sorry for these women, as mentioned in the article about the girl who lost a friend. However, she does later mention that those experiences motivate them and inspire them to better everyone else's well-being.

How can bell hook' ideas be applied to the issues that are being discussed in this article?

The theory concerning bell hooks can be applied to the issues that are being discussed in this article in several ways. One example of this is the whole reason and purpose of the young women' actions, to end the patriarchal society that they live in and to end sexism as a whole. This idea can the used to the bell hooks' theory as people who are discriminated because of different factors which can not be acceptable because equal rights should be available to everyone, everywhere. bell hooks' is very pro-feminism and also supports the opinions of these young Kurdish women 'the idea that feminism is a struggle to end sexism, and patriarchal oppression and the ideology of domination'. The statement used by bell hook' can be applied to the young Kurdish women because they believe that women should have more important roles in society other then just being a mother or just staying in the house which is what patriarchy is all about, this society doesn't allow for women to have the same rights as men which is why they find men dominating their lives.

How far are the same stereotypes evident in other key articles from the historical magazines you have studied? 

The Tide adverts show women doing house work, and made looking presentable for their man. This is an example of what the patriarchal society was like and how it is like for these young Kurdish women.

Creating a Question Paper