Andrew Goodwin's Music Video theory - Notes

Music videos demonstrate genre characteristics e.g. stage performance in metal video, dance routine for bands
- this could go further in that they can also link to film genres (intertextuality)
- many heavy rock songs are influenced by horror films.

There is frequently reference to motion of looking and particularly voyeuristic treatment of the female body.
- screens within screens, mirror, telescopes,etc)
- an example of intertextuality - Robert Palmer's 'Addicted to love' video and Shania Twain's 'Man I feel like a woman'.

There is a relationship between music and visuals.
- either illustrative, amplifying contradicting

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
- a visual style
- the artists almost always sing to us as the viewer, breaking the 4th wall with direct address.

There is often intertextual reference.
- to films, tv programmes and other music videos etc
- audiences like knowing the 'in joke'
- californication and computer games
- Lady Gaga and the unashameable product placement fits with the pop culture/consumerist/materialist style that her audience lap up.