Product Pitch

The action movie (name) looks at the life of a professional hit man. The hit man is very experienced in his field of work and has a family, he is married with two kids. The hit man doesn't keep many close friends but he did have one friend from when the hit man was a child but they lost contact.The hit man's wife is murdered and the hit man has to find out who murdered her. After her death, the old friend comes back into the hit man's life which many will find strange since both characters haven't been in contact with each other for a while. The hit man's main objective is to find out who murdered his wife and to then execute the killer. My hook is my plot. My plot will raise many questions as everyone at one point in the film becomes a suspect leaving the hit man very confused. When the villain is revealed, the villain threatens the rest of the hit man's family which ends up giving the villain a psychological advantage. Due to the creative plot, this is the hook. The movie classifies as an action movie. The action genre is very popular within modern society. This action movie demonstrates the codes and conventions of the genre of action. There are car chases, fights and typical action film props like guns. There are the stereotypical jumps from 'high rise' buildings. During quite intense scenes, tense music will be played and low key lighting is also evident in the scene. There are car chases in mainstream cities, mainly London. There are motorbikes and futuristic cars in the film as well. My audience the film is targeting is between the of 15-45. The film targets a quite mainstream audience and anyone who has a profound interest in action films. The font of the title of the film will be bold. The purpose of this is to make the title stand out. There is evidence of action film conventions in the magazine for example, the hit man is wearing a suit and is holding a gun. The actors are well-known actors in the genre of action. The film is located in London. A camera and a tripod helped film the movie. The production will start as soon as everyone is ready to begin. Our budget is estimated lower than the average budget.

Spring Assessment Marking Exemplars - CODES

Spring Assessment Marking Exemplars from Ju-at-BSix

Spring Assessment Feedback from Ju-at-BSix

Spring assessment exemplar marking

Candidate A
Band 5 - 9 marks
WWW:
- linked to theories (e.g. Levi Strauss')
- good use of examples (e.g. from Russia with love)
- good use of connotations (e.g. wearing black connotes power)
EBI:
- more consistent use of theories
- mention facial expression
- mention more binary oppositions

Candidate B
Band 3 - 6 marks
WWW:
- theories (e.g. Levi Strauss')
- mentioned specific examples (e.g. gun is pointing towards the title)
- insightful connotations
EBI:
- mention more theories
- more detail
- meanings are straightforward

Candidate C
Band 4 - 8 marks
WWW:
- loads of examples
- mention theories (e.g. Alvardo's, binary oppositions)
- mise-en-scene (e.g.high key lighting)
EBI:
- analysis of film poster is logical not perceptive
- more consistent use of terminology
- mention more consistently what the audience

Candidate A
Band 4 - 7 marks
WWW:
- great knowledge about the context of the film
- good use of examples (e.g. trailer, logo)
- good understanding of Straight Outta Compton (e.g. produced by Legendary Pictures)
EBI:
- theories (e.g. Curran and Seaton)
- more detail when discussing the trailer and posters
- talk about synergy 

12 mark question

Discuss the ways in which media products are produced and distributed to audience. - Straight Outta Compton.

The impact that technology has had on the film industry is the use of simultaneous release patterns. Simultaneous release pattern is the gap between film being released in the different territories is shortening. Straight Outta Compton was released in America on the 11th of August. It was released in the UK on the 28th of August. This release patterns is used the shorten the timing of when a film is released in different countries. One major benefit is the fact that production studios like Legendary Pictures only have to run one marketing campaign for all their releases. They want to shorten the timing to avoid piracy. Also, one down side to the use of a simultaneous release pattern is the fact tat they don't receive a substantial investment or promotion. Most hollywood films use a saturated release pattern. This is when the films showing as many cinemas as possible in one region. This gives the opportunity for the audience to view the film. The fact that the films being shown in multiple cinemas it gives the target audience more of a chance to watch it. The flip side, however, is that the film (especially if it's a blockbuster film) is more likely to be pirated reducing the amount of revenue the film receives.

Marketing and Technology Powerpoint

Distribution of Straight Outta Compton and I,Daniel Blake with answers

Film Industry Answers from Ju-at-BSix

Marketing and Technology - Powerpoint Link

Film Industry Answers from Ju-at-BSix