Introduction to Newspapers

Tabloid and Broadsheet
- A tabloid is a newspaper with a page size smaller with more focus on topics like sport and TV. 'Soft news'
- A broadsheet is a new paper with a larger page size with more focus on topic like politics and education. 'Hard news'

The Sun - Tabloid
The Daily Mirror - Tabloid
The Daily Express - Tabloid
Daily Star - Tabloid
The Guardian - Broadsheet
The Daily Telegraph - Broadsheet
Morning Star - Tabloid
The Times - Broadsheet

Compare and contrast the front cover of a tabloid and broadsheet featuring the same event.
The image in the tabloid is bigger than the image used in the broadsheet and it uses a lot more of the front page. The headlines also have larger text in a tabloid compared to a broadsheet and the language  used to more over exaggerated.

Mid-market Newspapers
- draws an audience through the entertainment happening in the world.
The amount of text is minimal
The number of visuals is also minimal but the size of the image is relatively big
The tone in a mid-market newspaper is informal
The content and types of stories headlined are stories that have become popular in the media especially social media.
The language is also informal.

The reaction by the newspapers' about England's victory against Panama was all the same. They were all bias and the language used in the headlines was over exaggerated.

Newspaper Branding
How does the newspaper create brand identity?
In the Daily Mirror and The Times newspaper headlining the story about Theresa May. The Daily Mirror from their headline "How can we ever trust Mrs U-turn?" has a completely different view on Theresa May compared to the The Times whose headline was "Mainstream May reaches out to Labour heartlands". Daily Mirror is opposed to Theresa May and what she says and The Times is in support of Theresa May. The tone that the Daily Mail uses is quite negative but the tone The Times' uses is quite the opposite.

Media Language

Newspaper Conventions
Headlines
"So what the hell happens now?"
- the paper is questioning the politics of the prime minister based on Brexit.
- hyperbole
- curious
"Blood on his hands"
- murder/crime
- mystery
" World Cup of Fraud"
- about the World Cup/fraud