Spring Assessment Marking Exemplars - CODES

Spring Assessment Marking Exemplars from Ju-at-BSix

Spring Assessment Feedback from Ju-at-BSix

Spring assessment exemplar marking

Candidate A
Band 5 - 9 marks
WWW:
- linked to theories (e.g. Levi Strauss')
- good use of examples (e.g. from Russia with love)
- good use of connotations (e.g. wearing black connotes power)
EBI:
- more consistent use of theories
- mention facial expression
- mention more binary oppositions

Candidate B
Band 3 - 6 marks
WWW:
- theories (e.g. Levi Strauss')
- mentioned specific examples (e.g. gun is pointing towards the title)
- insightful connotations
EBI:
- mention more theories
- more detail
- meanings are straightforward

Candidate C
Band 4 - 8 marks
WWW:
- loads of examples
- mention theories (e.g. Alvardo's, binary oppositions)
- mise-en-scene (e.g.high key lighting)
EBI:
- analysis of film poster is logical not perceptive
- more consistent use of terminology
- mention more consistently what the audience

Candidate A
Band 4 - 7 marks
WWW:
- great knowledge about the context of the film
- good use of examples (e.g. trailer, logo)
- good understanding of Straight Outta Compton (e.g. produced by Legendary Pictures)
EBI:
- theories (e.g. Curran and Seaton)
- more detail when discussing the trailer and posters
- talk about synergy 

12 mark question

Discuss the ways in which media products are produced and distributed to audience. - Straight Outta Compton.

The impact that technology has had on the film industry is the use of simultaneous release patterns. Simultaneous release pattern is the gap between film being released in the different territories is shortening. Straight Outta Compton was released in America on the 11th of August. It was released in the UK on the 28th of August. This release patterns is used the shorten the timing of when a film is released in different countries. One major benefit is the fact that production studios like Legendary Pictures only have to run one marketing campaign for all their releases. They want to shorten the timing to avoid piracy. Also, one down side to the use of a simultaneous release pattern is the fact tat they don't receive a substantial investment or promotion. Most hollywood films use a saturated release pattern. This is when the films showing as many cinemas as possible in one region. This gives the opportunity for the audience to view the film. The fact that the films being shown in multiple cinemas it gives the target audience more of a chance to watch it. The flip side, however, is that the film (especially if it's a blockbuster film) is more likely to be pirated reducing the amount of revenue the film receives.

Marketing and Technology Powerpoint